Why White Papers Are So Damn Good at Converting

white paper converting

Why White Papers Are So Damn Good at Converting White papers have served as a relevant, influential form of content marketing since the 19th century. While other marketing strategies have come and gone, white papers show no signs of going anywhere. Not only have they survived through the technological revolution, but they have also weathered […]

Influence Marketing: How to Turn Your Customers into Brand Ambassadors

influence marketing

In the old days of influence marketing, you watch a YouTube celebrity eat a stink bug on a dare, then open up a can of Coke’s new flavor. After going “mmm,” he would talk about its refreshing taste and other key points as if reading from a script. The YouTuber could then expect a sizable […]

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