Why White Papers Are So Damn Good at Converting

white paper converting

Why White Papers Are So Damn Good at Converting White papers have served as a relevant, influential form of content marketing since the 19th century. While other marketing strategies have come and gone, white papers show no signs of going anywhere. Not only have they survived through the technological revolution, but they have also weathered […]

Your Company: As Judged By Your Marketing Funnel

Success is rarely coincidental. The companies that enjoy large ROIs are usually the companies that have developed well thought out strategies for every stage and every process. They have toiled over the designs of their products, can tell you a hundred reasons why their product is superior to that of their competitors, and know buyer […]

6 Ways to Measure the Success of Your Marketing Campaign

measure marketing campaign

Companies both small and big have access to the world’s most influential marketing tool: the internet. The web helps level the playing field, giving advantages to companies who know how to use it. A small business with a tiny marketing budget but a successful marketing campaign can outshine its much wealthier competitor. The average business […]

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