Content Basics
40,000 years ago, artists created a basic palette by combining chalk, charcoal, soil, and animal fat. They’ve been using them to evoke moods and feelings ever since. Think about the Coca-Cola logo. Its shade of red emphasizes…
Legal blogs help people understand the complexities of the law. By making this information accessible, your potential clients become more informed about what to expect and appreciate why they need to hire you…
Suppose you specialize in business law and you’re looking to attract entrepreneurs who want to form limited liability companies (LLCs). You won’t grab their attention by speaking legal jargon and citing case precedents. Imagine yourself in their shoes…
Having a webpage isn’t enough these days. What sets you apart is your ability to craft a compelling narrative that resonates with your desired audience. Content marketing does just that. Content marketing has incredible ROI potential…
Are you using ChatGPT to write and mass-produce copy? Google wants none of that. Google expects their latest update and ongoing ranking system tuning will “collectively reduce low-quality, unoriginal content in search results by 40%.”
Most content sucks. Why? Because it doesn’t provide value to your audience. Whenever you’re writing content, you need to ask yourself if you’re following the three E’s of content creation. Is it educational, entertaining, and engaging?
Which sentence sounds better: I grabbed the mug or The mug was grabbed by me? “I grabbed the mug” is written in an active voice, which means the action is actively happening. Using active voice improves clarity and keeps your readers engaged…
81% of people research legal services online before contacting an attorney. The right content can make sure they find you. Imagine having a platform that not only informs readers about your services but also converts them into clients.
Your calendar is more than just a list of topics and publishing dates — it’s a delicate dance of strategy, foresight, and savvy organizational management. There are several elements you should always include in your content calendar, including…
If you’re not using CRM KPIs already, now’s the time to start. They’re an excellent way to identify your strengths and areas for improvement. Without this data, you won’t know if your business is performing as well as you’d like…
Marketing campaign got you down? First, breathe. They didn’t build Rome in a day, and your organic traffic won’t build that quickly, either. Next, check to see if you’re committing one of these small business marketing faux pas…
Last week, I highlighted five CRM metrics you should be tracking. This week, I’ve got five more to share. Let’s get started! Your customer retention rate refers to how many customers you retain over a period of time. To figure this out…
