Legal blogs help people understand the complexities of the law. By making this information accessible, your potential clients become more informed about what to expect and appreciate why they need to hire you over someone else or defend themselves.
Here’s how else having a legal blog can help your clients:
1. Legal Blogs Keep Things Current
Laws and regulations are constantly evolving. Legal blogs help people stay informed about these changes by providing timely updates on new laws, court decisions, and regulatory clients. Just six weeks ago, the FTC banned noncompetes. If you specialize in business law, you’ll likely have clients needing this information.
Keeping your audience up-to-date is invaluable. It helps your readers remain compliant and aware of their rights, so they can confidently navigate the shifting legal landscape.
2. Build Trust and Credibility
Earning your audience’s trust is always important — especially regarding legal matters. Legal blogs allow you to showcase your expertise and credibility. By freely sharing your knowledge and insights through blog posts, you demonstrate your commitment to client education and empowerment.
Also, when a client reads a well-crafted, easy-to-understand blog post about a legal issue they’re struggling with, they’ll know they’ll be in capable hands if they select you to take their case.
3. Offer Practical Advice and Tips
Legal blogs offer valuable information that clients can apply to their situations, like what to do if you’re in a pedestrian accident or what to expect when in traffic court. These tips give clients actionable insights if they find themselves in these situations, which can make all the difference when trying to win a case.
4. Encourage Engagement
Legal blogs often encourage engagement through comments, social media shares, and direct inquiries. This interaction allows clients to ask questions, seek clarification, and discuss their legal concerns. Not only will your audience appreciate your personalized responses — they’ll know who to turn to when it comes time to hire an attorney.
For instance, a startup may need help determining whether they should form an LLP or an S corp. By writing about the benefits of each, the business owners can make a better-informed decision. Then, when they’re ready to select a business entity, they’ll know to come to you to draft vital legal documentation, like an operating agreement.
5. Apply Real-World Scenarios
People learn by example. A legal blog allows you to share case studies and real-world examples to illustrate how laws are applied in practical scenarios. By providing tangible context, your audience will better understand how legal principles play out in real life.
For example, you may highlight a case study of a small business navigating Chapter 11 proceedings when writing a blog post about bankruptcy law. Instead of telling readers how Chapter 11 works, you’ll show them the journey the small business took and give your audience someone to visualize. Laws are often dense and difficult to understand, so providing tangible examples will offer your readers something to connect with.
Seattle Legal Blogs with AWC
81% of people research legal services online before contacting an attorney. Starting and maintaining a legal blog can make sure they’re finding you.
Are you ready to save time, increase visibility, and grow your legal blog? Let’s talk content today!