Starting a blog is easy. Writing and developing a successful blog series with optimized, engaging, on-brand posts… not so much.
When it comes to blogging, let’s start with the facts:
- 55% of marketers say blog content is their top inbound marketing priority.
- Marketers who prioritize blogging efforts are 13x more likely to see positive ROI
- Small businesses that blog see 126% more
I optimize blog posts for SEO and with your audience in mind. The process starts with us discussing a few of your niches and deciding on what to write a blog series about.
Your series includes two crucial components: your hub and your spokes.
Your hub is a “101” piece or beginner’s guide that answers the most commonly asked questions surrounding a subject.
For example, my hub piece on content writing answers the following questions:
- What is a content writer?
- What is a blog?
- What do they do?
- How do I find one?
- How much will one cost me?
- What should I ask them?
- What’s the difference between a content writer and a copywriter?
- What is content strategy?
- Etc., Etc., Etc.
Your hub piece is a long-form post that acts as the foundation for your blog series.
Spokes are your 102 pieces, including listicles, how to’s, do’s and don’ts, and more. Each of these articles links back to your hub and other relevant spokes pieces. This builds an internal linking structure on your website and increases your chances of keeping readers on your site.
Why This Model Works
Search engines are like spider webs woven together by links. When your spokes link to your Hub content, both pieces get a boost and are more recognized in search engine algorithms. This allows for:
- Better page rankings
- Increased visibility and lead generation
- Increased time your audience will spend on your site.
- Further assertion that you are a thought leader in your industry
For even better results, I strongly recommend starting with a messaging audit.
Lastly, this content has impressive repurpose potential, including:
- Social media posts
- Subscription “freebies”
- And more