Blog Series

A smart content strategy can drastically improve your lead generation.  When it comes to blogging, let’s start with the facts:

• • 55% of marketers say blog content is their top inbound marketing priority.
  • Marketers who prioritize blogging efforts are 13x more likely to see positive ROI
  • Small businesses that blog see 126% more lead growth compared to those that don’t

I optimize blog posts not just for SEO, but with your audience in mind. The process starts with us discussing a couple of your niches and deciding on one (at first) to write an entire series about. Your series includes two crucial components: your 101 piece and your 102 pieces.

Your 101 piece serves as a guide that answers all of the most common questions someone may have on a subject. For example, if it was about content writing, it would answer some of the following questions:

• • What is a content writer?
  • What is a blog?
  • What do they do?
  • How do I find one?
  • How much will one cost me?
  • What should I ask them?
  • What’s the difference between a content writer and a copywriter?
  • What is content strategy?
  • Etc., Etc., Etc.

Your 101 piece acts as your foundation. It’s usually going to be a much longer post than any of your 102 pieces – which search engines love – and is the piece from which we build out your linking structure.

Your 102 pieces are your how-tos, listicles, dos and don’ts, fascinating facts and more that continue to build off of your 101 piece. Almost every section in your 101 piece will have links to a corresponding 102 post. For example, if one of your 101 subheads is “What is a Blog?” a corresponding 102 post would be “Blog Posts: 7 Do’s and Don’ts.”