Blog Series

A smart content strategy can drastically improve your lead generation. When it comes to blogging, let’s start with the facts: 

I optimize blog posts not just for SEO, but with your audience in mind. The process starts with us discussing a couple of your niches and deciding on one (at first) to write an entire series about. Your series includes two crucial components: your 101 piece and your 102 pieces. 

Your 101 piece serves as a guide that answers all of the most common questions someone may have on a subject. For example, if it was about content writing, it would answer some of the following questions:

  • What is a content writer? 
  • What is a blog?
  • What do they do?
  • How do I find one?
  • How much will one cost me?
  • What should I ask them?
  • What’s the difference between a content writer and a copywriter?
  • What is content strategy?
  • Etc., Etc., Etc.

Your 101 piece acts as your foundation. It’s usually going to be a much longer post than any of your 102 pieces – which search engines love – and is the piece from which we build out your linking structure. 

Your 102 pieces are your how-tos, listicles, dos and don’ts, fascinating facts and more that continue to build off of your 101 piece. Almost every section in your 101 piece will have links to a corresponding 102 post. For example, if one of your 101 subheads is “What is a Blog?” a corresponding 102 post would be “Blog Posts: 7 Do’s and Don’ts.” 

Why This Model Works

Search engines are like spider webs woven together by links. When 102 content is linked to the 101 content, both pieces get a boost and are more recognized in search engine algorithms. This allows for: 

  • Better page rankings
  • Increased visibility and lead generation
  • Increased time your audience will spend on your site
  • Further assertion that you a thought leader in your industry

For even better results, I strongly recommend starting with a messaging audit. 

Lastly, this content has amazing repurpose potential, including:

  • Ebooks
  • Vlogs
  • Social media posts
  • Newsletters
  • Subscription “freebies”
  • And more 

Want to get started? Let’s work together! 

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