Invest in Your Business. Hire a Content Writer.

Photo by Kelly Sikkema on Unsplash Dr. Shelby Starr received rave reviews for her ingenuity and excellent care when she opened her private practice. Two years later, she’s struggling to grow her business. Medical school taught her how to keep people healthy, not how to be a content writer or create click-worthy social media posts. […]

Influence Marketing: How to Turn Your Customers into Brand Ambassadors

influence marketing

In the old days of influence marketing, you watch a YouTube celebrity eat a stink bug on a dare, then open up a can of Coke’s new flavor. After going “mmm,” he would talk about its refreshing taste and other key points as if reading from a script. The YouTuber could then expect a sizable […]

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