Content Writing and Brand Messaging
Sir William Osler, one of the first Physicians-in-Chief at Johns Hopkins University School of Medicine, once said that “the good physician treats the disease; the great physician treats the patient who has the disease.” Functional medicine isn’t a new concept. Its roots are derived from modern scientific medicine and functional medicine clinics are living by […]
Direct Primary Care (DPC) is an innovative medical philosophy that completely eliminates third party insurance and redefines the physician-patient relationship. According to Qliance Medical Management, Inc., patients enrolled in a Direct Primary Care program have on average: 80% fewer surgeries, 62% fewer references to specialists, 59% fewer ER visits, and Spend 30% fewer days […]
Why White Papers Are So Damn Good at Converting White papers have served as a relevant, influential form of content marketing since the 19th century. While other marketing strategies have come and gone, white papers show no signs of going anywhere. Not only have they survived through the technological revolution, but they have also weathered […]
Success is rarely coincidental. The companies that enjoy large ROIs are usually the companies that have developed well thought out strategies for every stage and every process. They have toiled over the designs of their products, can tell you a hundred reasons why their product is superior to that of their competitors, and know buyer […]
In the old days of influence marketing, you watch a YouTube celebrity eat a stink bug on a dare, then open up a can of Coke’s new flavor. After going “mmm,” he would talk about its refreshing taste and other key points as if reading from a script. The YouTuber could then expect a sizable […]
Whether your company is a small startup or a massive corporation, every business has a type of organizational culture. Some of them focus on flexibility and discretion, while other workplace cultures fixate on stability and control. The culture of an organization can have an internal or external focus and may value integration or differentiation. […]
Companies both small and big have access to the world’s most influential marketing tool: the internet. The web helps level the playing field, giving advantages to companies who know how to use it. A small business with a tiny marketing budget but a successful marketing campaign can outshine its much wealthier competitor. The average business […]
Why is Middle of the Marketing Funnel So Important? Think of the marketing funnel as your audience. The top of the funnel represents everyone that is aware of your brand. Marketers use a variety of tactics and channels to grab a potential customer’s attention. They cast their fishing lines in the water, hoping for […]
how to do you determine what a low-quality lead is, and how do you funnel them out?
Ever since artists combined chalk, charcoal, soil, and animal fat to create a basic palette 40,000 years ago, colors have been used to create a mood and feeling. Color is used to influence how we view our surroundings and elicits a variety of emotions. Think about the Coca-Cola logo. One of the first things that […]
