81% of people research legal services online before contacting an attorney. The right content can make sure they’re finding you.
Services For Your Firm
Content marketing for law firms establishes authority, increases visibility, and is a cost-effective lead-generation strategy. Let’s work together to grow and sustain a thriving firm:
![web copy content marketing for law firms seattle wa (1)](https://www.anthony-greer.com/wp-content/uploads/2024/05/web-copy-content-marketing-for-law-firms-seattle-wa-1.png)
![Newsletters content marketing for law firms seattle wa](https://www.anthony-greer.com/wp-content/uploads/2024/05/Newsletters-content-marketing-for-law-firms-seattle-wa.png)
![](https://www.anthony-greer.com/wp-content/uploads/2024/05/blog-copy-content-marketing-for-law-firms-seattle-wa.png)
Benefits of Content Marketing
Long-Term Value
Paid advertising is expensive, especially for lawyers! Search terms like “personal injury lawyer Washington” can easily cost you $50 – $75 per click, and once your ad campaign ends, you stop generating traffic. Blog content is organic, cost-effective and continues to attract visitors in perpetuity.
Increased Visibility
Websites with informative, high-quality content receive 434% more indexed pages, significantly improving your Google search ranking and visibility. However, only one in three law firms have a blog — and even fewer are well-maintained.
Targeted Engagement
Create content tailored to your audience’s interests, questions, and pain points. By addressing specific legal topics and providing valuable insights, you’ll attract visitors who actually turn into leads.
Clients
Law firms I’ve written for directly or through a content marketing agency:
![cazares law Logo](https://www.anthony-greer.com/wp-content/uploads/2024/05/cazares-law-Logo.png)
![Exordium Law Logo](https://www.anthony-greer.com/wp-content/uploads/2024/05/Exordium-Law-Logo-1.png)
![Weier law Logo](https://www.anthony-greer.com/wp-content/uploads/2024/05/Weier-law-Logo-1.png)
![Polaris Injury Law Logo](https://www.anthony-greer.com/wp-content/uploads/2024/05/Polaris-Injury-Law-Logo-1.png)
![Traffic Ticket Office Logo](https://www.anthony-greer.com/wp-content/uploads/2024/05/Traffic-Ticket-Office-Logo.png)
My Approach
Step 1: The Kickoff
We’ll start with a kickoff call to discuss you, your business, your audience, and your competitors. Do you have specific services or ideas for your newsletter or blog? Let’s talk about them!
From there, I conduct competitor and keyword research to identify the gaps and opportunities where you can shine.
Step 2: The Pitch
Next, you’ll receive a list of ideas, complete with optimized headlines and brief descriptions. Select your favorites and add comments or suggestions. For web copy, you’ll receive a detailed outline of each page.
Step 3: The Plan
Once we decide on a plan, you’ll receive a project timeline and a recommended publishing schedule. This way, you’ll always know what to expect and when.
Do you use project management software like Asana or Notion? I can work within those mediums, too.
Portfolio Samples
Recent Posts
81% of people research legal services online before contacting an attorney. The right content can make sure they find you. Imagine having a platform that not only informs readers about your services but also converts them into clients…
Client Testimonials
![Douglas Spencer](https://www.anthony-greer.com/wp-content/plugins/elementor/assets/images/placeholder.png)
![Elizabeth Powers](https://www.anthony-greer.com/wp-content/plugins/elementor/assets/images/placeholder.png)
Content Marketing for Law Firms
Let’s position your firm as a go-to resource for legal information and advice.