Content Marketing for Law Firms

81% of people research legal services online before contacting an attorney. The right content can make sure they’re finding you.

Services For Your Firm

Content marketing for law firms establishes authority, increases visibility, and is a cost-effective lead-generation strategy. Let’s work together to grow and sustain a thriving firm:

Benefits of Content Marketing

Long-Term Value

Paid advertising is expensive, especially for lawyers! Search terms like “personal injury lawyer Washington” can easily cost you $50 – $75 per click, and once your ad campaign ends, you stop generating traffic. Blog content is organic, cost-effective and continues to attract visitors in perpetuity.

Increased Visibility

Websites with informative, high-quality content receive 434% more indexed pages, significantly improving your Google search ranking and visibility. However, only one in three law firms have a blog — and even fewer are well-maintained.

Targeted Engagement

Create content tailored to your audience’s interests, questions, and pain points. By addressing specific legal topics and providing valuable insights, you’ll attract visitors who actually turn into leads.

Clients

Law firms I’ve written for directly or through a content marketing agency:

My Approach

Step 1: The Kickoff

We’ll start with a kickoff call to discuss you, your business, your audience, and your competitors. Do you have specific services or ideas for your newsletter or blog? Let’s talk about them!

From there, I conduct competitor and keyword research to identify the gaps and opportunities where you can shine.

Step 2: The Pitch

Next, you’ll receive a list of ideas, complete with optimized headlines and brief descriptions. Select your favorites and add comments or suggestions. For web copy, you’ll receive a detailed outline of each page.

Step 3: The Plan

Once we decide on a plan, you’ll receive a project timeline and a recommended publishing schedule. This way, you’ll always know what to expect and when.

Do you use project management software like Asana or Notion? I can work within those mediums, too.

Portfolio Samples

LLCs combine a corporation’s liability protection with a sole proprietorship’s operational flexibility. Plus, the come with excellent tax benefits. However, forming an LLC can be deceptively complicated…

When a pedestrian collides with a motor vehicle, the pedestrian loses. Roughly 5,500-6,000 pedestrians are killed in traffic accidents every year, and almost half of crashes are…

Traffic court is quite different from criminal court. Instead of pleading your case to a jury, a judge calls the shots. Instead of worrying about time behind bars, the harshest penalty is usually a fine…

S corps can pass corporate credits, deductions, income, and losses to their shareholders for federal tax purposes. However, S corps aren’t suitable for everyone. Here’s what you should know…

Getting a traffic ticket can cost you more than just a fine. Assuming guilt can add points to your license, increase your insurance premiums, and stain your public record…

Limited liability partnerships (LLPs) are legal business structures commonly formed by medical practices, law firms, and other licensed partnerships — and for good reason…

Client Testimonials

“I’ve interviewed 20+ writers. Anthony’s the one who gets it.”

“There are writers who write and write well. There are also writers who write, write well, and who listen well. Anthony is one such writer. It’s a pleasure to work with him because he listens carefully when you explain your goal. That goal quickly finds its way to his always well-crafted content ready for primetime with little to no need for revisions.”

“Anthony is a delightful content writer to work with. He completed every assignment either early or on time, whether little-to-no revisions, and my client loved the results.”

“Anthony is an energetic, creative and reliable writer, whose clients return to him on an ongoing basis. Always a good sign.”

“Anthony is not only a delightful individual, he’s a great communicator, knowledgeable, and highly skilled in his craft. 100% recommend!”

Anthony takes time to get to know you and your situation. He shapes a narrative to communicate your value proposition to the world.