Messaging audits are deep dives into your website’s messaging from the perspective of a first-time visitor. These audits are effective for any business that wants to:
Identify strengths, weaknesses, and opportunities
Increase web traffic
Boost search engine ranking
Retool their brand messaging
Improve their web content
During the messaging audit, I also audit the websites of five of your closest competitors to help you identify how you can improve your content and become more competitive in your market.
The audit consists of six categories:
Overall positioning
Messaging clarity
Target audience(s)
Calls to action
Tone-of-voice
Notable Findings
The results are eye-opening. When I did one for myself, it inspired me to rethink the entire structure and content of my site.
Start with a messaging audit before making content or messaging updates to your site. It’s a great launch point for web copy upgrades, blog series ideas, and messaging opportunities.
Discover how you measure up to the competition. Ask about getting a messaging audit today.
