From web copy to messaging framework, blog posts, and white papers, here’s a collection of projects that I’ve had the pleasure of working on.
Web Copy and Messaging Framework
Even messaging experts sometimes need messaging upgrades. When Spencer Brenneman decided to “help those who help us all,” the team and I reframed the brand’s focus to remastered its messaging. Company president Douglas Spencer and I updated the brand’s verbal identity, then I crafted their new web copy.
When I first met Dr. Steve Zivich, he was a one-man show who specialized in functional medicine and believed in the direct primary care model. I helped craft his verbal identity, wrote his web copy, and regularly write for his blog. In the three years since, Boston Direct Health’s staff has grown to from one to six.
Massachusetts Children’s Alliance is the most promising, leading-edge organization in helping victims of child abuse. They serve thousands of children every year, and the work they do is echoed throughout the rest of the United States. Douglas Spencer and I updated their verbal identity, and while it’s still being updated, I rewrote their web copy as well.
Here’s a small sample of the 100s of blogs I’ve written for clients over the last few years. Not finding what you’re looking for? I have plenty of additional posts available upon request.
Health and Wellness
Thus far in my career I’ve written content for physicians that specialize in direct primary care and functional medicine. I’ve also written a blog series on sexual health and regularly work with naturopaths, chiropractors, personal trainers, acupuncturists, and CBD purveyors.
Digital marketing is a huge passion of mine and I pretty much always jump at the opportunity to work with marketers, as long as it’s a good fit. Here are a few posts I’ve written for my digital marketing clients, both past and present.
Real estate is a competitive industry. I’ve written a content package around first-time home buyers, as well as multiple posts about mortgages and loans, real estate investments, home-buying and selling guidebooks, and more.
This section is more miscellaneous than anything. I’ve written multiple content packages about various aspects of lifestyle, including a few samples about life insurance that you see below.